Google and YouTube Pay Per Click campaigns target specific people in specific locations  who are searching specific terms.

Ad spend encompasses many thing including split testing, keyword testing, and geofencing. Based on the average conversion rate be ready to pay for more than 100,000 impressions per month to generate the conversions you are looking for. This is generic and will be customized to you during the research phase.

Everybody has their favorite search engine and different demographics use Bing and DuckDuckGo, which are both owned by Microsoft and use Microsoft's ad builder. Normally the cost per click is less expensive but you need to be sure your audience is using these search engines vs Google.

Just like we mentioned before. Be sure you have budgeted enough ad spend for split testing of the creative and targeting assets.

Pay Per Click campaigns on social media target very differently than that on Google's or Microsoft's search engines. For social media PPC, we target people in specific locations who have certain interests, life changes, and income levels.

Facebook, now named META, is the largest social media company. To learn more about  (FACEBOOK ADS POLICIES) click here.

Just like we mentioned before. Be sure you have budgeted enough ad spend for split testing of the creative and text assets.