Digital Asset Ownership

Digital Asset Ownership

Domains, Websites, Social Media

At Social Media Torch we know that owning your digital assets is essential in today's digital landscape. Digital assets, such as domain names, website builders, social media accounts and customer relationship management (CRM)...

Here is a list of the digital assets that you should consider owning:

Domain Name

This serves as the address of your business website and is crucial for building an online presence.

Social Media Accounts

A tagline succinctly sums up a company's purpose or mission statement and is used for marketing purposes, such as appearing on advertisements and websites. It should be catchy enough to encourage people to remember it easily but not too cheesy or clichéd that it detracts from the message being communicated.

Customer Relationship Management System

Owning your CRM system is an essential aspect of digital asset ownership. A CRM system is a tool that manages your organization's relationships and interactions with both potential and existing customers. When you own your CRM system, you control the storage, management, and quality of your customer data. This allows for better segmentation, targeting, and personalization of your marketing efforts. Furthermore, owning your CRM system ensures that sensitive customer information is secure and well-managed.

Google Business Profiles and Directories

Owning your Google Business Profile is a crucial part of digital asset ownership. This profile is what appears when customers search for your business or businesses like yours on Google Search and Maps. The profile contains essential details about your business including operating hours, location, and customer reviews. By owning your Google Business Profile, you have the power to manage and update this information at any time, ensuring it remains accurate and up-to-date.

Analytics and Tools

Having ownership and access to your analytics tools is critical for data-driven decision making within your business. These tools enable you to track and analyze the performance of your website, social media platforms, and other digital assets. By owning these tools, you can gather vital metrics such as visitor demographics, behavior patterns, and conversion rates. This information helps you to understand your audience better, identify successful strategies, and pinpoint areas for improvement.

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