In this post we’ll discuss 3 Super Simple Things You Need To Do To Have Meaningful Conversations on Facebook. On January 11, 2018 Facebook’s Mark Zuckerberg announced major changes in the algorithm that determines what type of content we see in our newsfeed. While many businesses and marketers are scrambling to try to figure out what all this means, it’s simple if you read what Zuckerberg wrote. He specifically states:
We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience.
He further states:
Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.
Basically what this means is that if you do or plan to do business on Facebook in 2018, then you need to be prepared to begin making changes to how you post on your business page to include more “meaningful social interactions.”
What exactly does Facebook mean by “meaningful social interactions?” Think of it this way: Have you ever sat down with a friend or business associate and one of you did all the talking and the other did all the listening? That’s a rather one-sided conversation…which isn’t very meaningful or conversational. It is much more worthwhile when the two of you are both speaking.
So what does the above example have to do with your business page? Everything! Here’s 3 Super Simple Things You Need To Do To Have Meaningful Conversations on Facebook in 2018:
Publish Engaging Posts
One of the simplest ways to engage your audience is by asking open-ended questions on your business page. Ask questions from your audience’s point of view. You might ask them how their weekend was or what current books they are reading. Create simple polls or even memes. You may think memes are dull, but if it engages your target audience then it can be a win for you.
Join the Conversation
Ever had someone leave a comment on your business page and you never noticed it until a week (or more) later? Stop that! Make it a habit in 2018 to check your business page at least daily for new comments and to reply to those comments in a meaningful way. People love to hear their name, so reply to each person individually and use their name, if appropriate. Basically, get social on social media.
We don’t know what it is about those silly little icons in posts that make people read them, but time after time we have noticed a trend that people tend to read and engage on posts that include them. The same goes for comments that have them, as well as reactions (much better than a simple “thumbs up”). Take steps now to occasionally place emojis in posts and see how your audience reacts to them.
These 3 Super Simple Things You Need To Do To Have Meaningful Conversations on Facebook in 2018 will certainly help you and your business become more engaged on Facebook. Make it a habit this year to develop more meaningful conversations within your online communities. Together, lets make the time we spend on Facebook time well spent!
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