Posted on April 4, 2018
In this post we are going to teach you 3 Creative Ways to Build Community On Your Facebook Page. Building a community through your business page is an excellent strategy to target your ideal client. As you build community on your business page, you will begin to see an increase in your audience reach.
You may also like You Need These 3 Things for Meaningful Conversations on Facebook.
When you build community on your Facebook page the right way, then Facebook begins to increase your page reach. Why is this important? Because increasing your page reach means people who haven’t ever seen or interacted on your page before will start to see your content! Here’s 3 Creative Ways to Build Community On Your Facebook Page:
This goes without saying, if you are not replying to comments left on your business page, then don’t expect that you’ll be able to build community on your Facebook page. Person to person interaction is such an important piece to audience engagement. A bunch of comments with no replies tells Facebook you’re not listening, and so Facebook dumps you like a relationship gone sour. Don’t make Facebook break up with you.
Another vital part to the puzzle to getting your audience to interact on your page is to begin to think and speak like they do. Remember, social media is all about social selling. In order to sell effectively on social media you need to post content and copy that speaks to the psychology of your target client (audience). Only 20% of your posts need to be about your products and services. Don’t be a pushy salesperson–you’ll have people running for their lives in no time flat.
Video, especially live video, is a proven method to getting your audience to engage. If you notice your Facebook business page has begun to go stagnant in engagement or you’d like a quick way to increase your reach and interaction on your page, try posting a live video. The video doesn’t need to be long, nor does it have to be perfect. In fact, people don’t expect live video to be perfect. Just be sure to follow the first suggestion and respond to any comments you receive!
We hope these quick tips to build community on your Facebook page were helpful. Please leave us a comment or like our Facebook page for more social media and business tips.
We’d also loooooove for you to join our FREE Facebook group for business owners. Our group is super active and supportive. We post ideas and advice so help you succeed.